Tracking all page views with Google Analytics

This will track all the page views.

Create a new tag
Click on the Tags menu and hit the ‘NEW’ button. Give your tag the name as ‘GA Base Tag’.

Choose tag type
Click on the ‘Choose a tag type to begin setup’ text and select ‘Universal Analytics’ from the tag library.

Configure tag options
Enter your Google Analytics property ID in the ‘Tracking ID’ field (this can be found in your Google Analytics account).

Set the trigger
Select the 'All Pages' trigger, so GTM knows to deploy this tag on all pages.

Your tag looks like the below, then click the save button. Your tag is now created!